The moment the e-cigarette was brought into the field many new companies noticed its potential and jumped at the chance to mass manufacture them and distribute them worldwide. Today, one can choose from several famous brands and different flavors for each brand. These brands are slowly eating up shares from tobacco companies and that is a concern to them. Unfortunately, there is hardly anything that the giant tobacco companies can do to change the situation now that even e cigarette review statements given by major testing agencies have proven their claims of de-addiction and reduced chances of cancer.
All the reviews happily point out that anyone who switches over to e-cig can cut down their chances of cancer by 98% and also get rid of associated diseases of smoking by 100%. All this means that the tobacco companies are finally having to face stiff competition from a safe and sound substituent product in the market.